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Case Study

Redefining Luxury in the East Village

Property: La Botanica, PH

"Kirsten is the most skillful, hard worker, smart, out of the box thinker real estate agent I ever worked with!"

 â”€ Giancarlo Canavesio

Background

The Kirsten Jordan Team proudly unveiled La Botanica, an exclusive new development located in the heart of the East Village, encompassing five distinct homes.

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Challenge

Promoting premium homes in an area not traditionally associated with luxury and distanced from convenient transport. The seller’s elevated spend on finishes compounded the challenge. A launch in the summer was followed by a rise in interest rates in the fall, making the sale even more challenging.

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Solution

  1. Rolled out extensive marketing strategies tailored for the property.
  2. Hosted numerous broker events and maximized outreach.
  3. Collaborated with influencers to enhance visibility and appeal.
  4. Showcased the property on Open House New York’s anniversary special.
  5. Leveraged broker networks to catalyze a deal.
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Results

The property stirred a multiple bidding frenzy and eventually sold above the asking price, a staggering 25% higher than similar properties, translating to over $2,500 per sq foot.

Press Coverage: