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Case Study

Crafting a Dream Home in Iconic Gramercy Park

Property: Gramercy Park East, 7N

Background

We were presented with two adjacent homes in a prestigious coop building, owned by a single seller. The seller’s vision was to offer both units as a unique package, allowing buyers the potential of crafting a larger, combined home.

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Challenge

The task of unit combination requires substantial effort and investment. The challenge was finding a buyer who perceived this as an opportunity rather than a hindrance or alternatively managing two separate sales.

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Solution

  1. Positioned this offering as an unrivaled opportunity to create a dream home in one of Manhattan’s iconic locations, Gramercy Park – the only private park in the city.
  2. Furnished potential floorplans for a restructured, unified home, enabling buyers to envision the transformation.
  3. Listed it in three ways: each unit separately and a combined listing at a special “bulk” rate.
  4. Amplified visibility using social media, targeting both buyers and brokers.
  5. Leveraged our extensive broker connections, culminating in a deal during the festive Christmas period.
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Results

Sold within a swift 42 days during the colder months. Through our broker network, we connected with a buyer who recognized the unique potential of the combined units, purchasing both together, ready to embark on creating their grand residence.

 

Acquire

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Get in Touch

Kirsten Jordan Team

(917) 905-3234

590 Madison Avenue New York, NY 10022

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Get in Touch

Kirsten Jordan Team

(917) 905-3234

590 Madison Avenue New York, NY 10022